These are elements of your communications activity that should be included in an integrated communications marketing plan.

Customer service

• phone management – message-bank
• reception – meet and greet
• customer databases (CRM)

Visual image

• font and typography
• livery – colours
• logo
• design
• uniform
• décor
• signage

Public relations

• media liaison
• media releases
• media notices
• newspaper or magazine articles
• events
• conferences
• launches
• competitions
• awards
• display, exhibition, model
• multimedia demonstration

Publications

• Style guide
• Newsletters (customer and staff)
• Promotional brochures
• Annual report
• Staff handbook

Images

• photographs in publications
• symbolic representations of the organisation

Electronic media  

• Internet
• Organisational website
• Intranet/extranet
• Emails – disclaimers and content

Stationery

• Christmas cards
• Birthday cards
• Staff recognition certificates
• Business cards
• Letterheads
• With compliments slips
• Fax cover sheets

Advertising

• Print advertising
• Radio advertising – scripts

Multi-media

• Slide layout for presentations
• Audio CD/ CD ROM

For assistance in developing an integrated communications marketing plan contact Madrigal Communications.