I saw on someone’s blog the top ten things not to do in your marketing plan. It is not useful to focus on negatives so I didn’t pay too much attention to the advice. However, it did inspire me to think about my top ten tips for a successful marketing plan.

Here they are:

1. Have a realistic budget!
2. Be different to your competitors!
3. Be adventurous – take risks to stand out!
4. Focus on keeping existing customers!
5. Have a simple selling proposition!
6. Understand the needs and wants of your existing customers!
7. Find the best ways of getting your message to your best prospects!
8. Make real claims for your product or service – don’t exaggerate!
9. Have a mix of tactics – don’t put your eggs in one basket!
10. Make sure you capture and respond to customer feedback!

Good luck!