Tolkien’s stories are among the most popular of the 20th century. The books have sold millions and Peter Jackson’s recent films won Oscars and grossed millions.

But what has made them so successful? Perhaps because of the strong success factors that Tolkien portrayed in all his characters, for example the Hobbits.

1. Bullroarer Took, was a brave, strategic-thinking hobbit who successfully led the hobbits against an orc army.

2. Frodo Baggins fulfilled his vision to travel to Mount Doom to destroy the ring and save Middle Earth.

3. Peregrin Took’s integrity and loyalty helped to bind the Fellowship together.

4. Samwise Gamgee, “the stout-hearted”, fearlessly supported Frodo in destroying the ring.

5. Merry (Meriadoc) Brandybuck, the most intelligent of the hobbits, was the first to understand the dangers they faced.

6. Bilbo Baggins, in his separate adventure, a bumbler who learns to negotiate between dwarves and elves.

7. Gerontius Took, a lesser character, lived to be 130 and, following the principles of self-renewal, had twelve children.

What can businesspeople learn from them? By being strategic and visionary, by showing integrity, fearlessness, and understanding, by using negotiation and above all always seeking self-renewal we can be successful.

Don’t forget them, they are the Seven Hobbits of Highly Effective People!