Business Info
Communication is at the centre of every business and organisation. An organisation can’t work without exchanging information with staff and managers, and with its customers and stakeholders.

Good communications makes sure that businesses function well and form strong and unambiguous relationships with their customers. Without marketing communications businesses would not be able to promote their products to customers.
All successful organisations make sure that their messages are consistent and reflect their values. When organisations don’t manage their communications properly they lose trust with their audience.
The best way to manage communications is to know your audience and make sure all your corporate messages are consistent. Communications consists of your branding, online and paper publications, customer service interactions, phone manner and public relations. Internal communications is just as important because yoif they have a clear message.
  • 5 key marketing strategies for 2017

    5 key marketing strategies for 2017

    Technology is always developing and it is having a big impact on the workplace and in how businesses approach their...

    Read more

  • What is technical writing?

    What is technical writing?

    Technical writing is a sub-set of copywriting where the subject matter is complex or is very specialised. It is a different...

    Read more

  • How do I choose a technical writer?

    How do I choose a technical writer?

    Technical writers are a specialist group of copywriters who can write about subject matter that is complex or that is...

    Read more

  • We are such stuff as dreams

    We are such stuff as dreams

    Today is the 400th Anniversary of Shakespeare’s death on the 23rd April 1616 (it is also the 452nd anniversary of...

    Read more

  • Choose the right font for your brand

    Choose the right font for your brand

    Font choice is as important to a business’ branding as the logo and the colour scheme in establishing the right...

    Read more

  • The rise of uber

    The rise of uber

    The hot new brand is Uber. Uber, although based on a seemingly simple idea, has revolutionized transport by creating a...

    Read more