Writing quality annual reports
Madrigal Communications has significant experience in writing Annual Reports. A quality annual report is not only a summary of your organisation’s successes for the year but a way of accurately reflecting and reporting on it’s performance. We focus on performance reporting. We can project manage your annual report from concept and information gathering to writing and production. We have Government and private sector clients..
Annual Report Writing
The Madrigal approach to annual reports
An annual report is a published document given to shareholders by public corporations as an official disclosure of their financial performance. It allows shareholders to assess the success of the organization.
Government Departments, agencies and other bodies, are also required to produce annual reports. These include the financials but also, more importantly, report on how well the organizations are achieving specific objectives and meeting broader, whole-of-Government objectives (such as energy saving, waste reduction, anti-discrimination initiatives, etcetera).
Providing financial information
Annual reports primarily are aimed at the shareholders to provide information on the company finances over the reporting period.
Annual reports include balance sheets, income statements, financial summaries and cash flow statements. Notes may explain accounting methods. The financial information provided in annual reports helps shareholders or investors to determine what the company owns, what it owes, how it is funding operations and growth, and how it is making money for investors.
Part of measuring performance is defining your mission, defining your organisational goals, and clearly identifying your stakeholders. Madrigal Communications can advise you on establishing key performance indicators (KPIs) or key success indicators (KSIs) that will help your organisation define and measure progress toward your goals.
Promoting your organisation
Because it is aimed at shareholders and investors an annual report must also be a marketing tool for your company. The Annual Report is sometimes the only public record that an organisation produces so it strongly represents the organisation. Professional design and layout are important to make reports appealing to readers.
Give us a call or send an email to talk about blogging to promote your business. Find our contact details here.