Social media

Making social media work

Madrigal Communications can help you with your social media strategy. Social media is continually evolving and has endless potential for business marketing and communications. Although the social media world changes almost with the seasons it doesn’t have to be overwhelming if you keep your strategy simple.

Don’t blindly listen to social media gurus who sing the praises of particular channels and platforms. Remember that new media principles are exactly the same as old media principles: you have to tailor your message to the medium that is most likely to be read by your clients.



The Madrigal approach to social media

Madrigal Communications recommends that for a business undertaking a social media strategy the first step is creating regular on-line content. The content is used to drive web traffic and start conversation which in turn builds audience and relationships.

Start with the big three

A business wanting to develop a social media strategy needs to participate in the current “big three” social media platforms or channels. The big three are Facebook, LinkedIn and Twitter. However, like all marketing channels you must first know your audience. All social media channels are not the same: B2B should focus on LinkedIn while referral businesses should focus on Facebook.

Watch this space!

Social media challenges and opportunities

Social networking for business is new and changing all the time. Many people in business and the corporate world are sceptical, and sometimes even frightened of social media.

Businesses, quite rightly, are frightened of the casualness of social media relationships. Social media can have a strong influence on business reputation. However they need to provide easy channels into their business and must engage digitally with their clients.

Social media on mobiles

The growth of the mobile (smart-phone) audience is presenting many new opportunities. With people spending less time on computer screens there is reduced focus on text and an increase in image and video-based storytelling.

Power of location-based social media

Location based information gives retailers huge opportunities to engage with people in their shops and locations that online businesses can’t.

Contact us

Give us a call or send an email to talk about your social media needs to promote your business. Find our contact details here.